Social Media and B2B Marketing

What are the keys to getting verified on Instagram? If you have been seeing little blue checks popping up next to some of your favourite Instagrammers’ names on the picture-sharing social giant, you may be wondering what they are. The answer is rather simple: These are accounts that have gone through Instagram’s new Verified Badges program, where account holders can show that their Instagram profile is the legitimate representation of themselves. Similar to Twitter’s Verified blue checkmarks on verified Twitter accounts, this blue checkmark gives users the confidence to know that they are interacting with the real, authentic account, and not a fake account. While verified accounts used to be the domain of celebrities, public figures, influencers and big businesses, almost anyone who holds an account on Instagram can now apply to have their accounts verified (including personal accounts). What is so important about making sure to verify your account, and how do you do it? I